Growth Journal
The real story of how Basil Metrics was built — from scaling Bangkok's largest bakery brand to a full-service performance marketing team.
Early 2026
New ServiceTikTok Shop & Automated Booking
Officially expanded our service stack to include TikTok Shop management and automated booking system integration. While our roots run deep in F&B and retail, we are currently expanding our portfolio and taking on new types of clients who share our ambitious, growth-focused mindset.
Early 2026
Team UpdateA Full-Service Team
Expanded into a highly focused team of five. This allows us to fully support our partners across every digital touchpoint — branding consultation, visual content creation, full-stack campaign management, and targeted food delivery ads on Grab and LINE MAN.
Late 2025
Platform UpdateEmbracing AI
Integrated advanced AI tools into our daily workflows. We believe in continuous learning, and adapting to this technology allows us to work smarter, maintain our deep attention to detail, and provide even more efficient support to the brands we care about.
Late 2023
MilestoneOfficially Open
Began onboarding new F&B and retail partners. After years of testing and scaling our own brand from the ground up, we felt ready to step out and share our hands-on strategies with other ambitious founders who share our dedication.
Mid 2023
MilestoneThe Expansion
Expanded our services beyond our immediate network to partner with small, ambitious brands. We wanted to take the hands-on strategies we learned from our own growth and help other passionate F&B and retail founders scale their businesses.
Early 2020
MilestoneThe Foundation
Spearheaded full-stack marketing for a local startup, scaling it into Bangkok's largest bakery brand. This intensive, ground-up growth experience forged our signature approach: combining high-level scaling strategies with sincere, full-time attention to detail.