For this high-growth dessert brand, we needed to drive massive, targeted volume to their Instagram profile and direct messaging channels (LINE OA) without burning through their marketing budget. The strategy required a multi-layered approach, testing different creative formats—including carousel structures and mixed posts—to see what audiences responded to best.
Over an intensive two-week campaign sprint, the results were explosive. We generated over 376,000 impressions and reached more than 253,000 unique users. Most importantly, the engagement quality was exceptionally high. The campaign delivered 14,399 direct results (profile visits and LINE OA routing) at a massive average Click-Through Rate (CTR) of 3.82%.
By constantly monitoring creative performance and optimizing delivery, we were able to drive the average cost per result down to just 0.62 THB on a total spend of roughly 8,935 THB. This campaign proved that with the right creative testing framework and precise audience targeting, you can achieve viral-level reach alongside strict financial efficiency.